Tuesday, November 26, 2013

iBeacons - Micro Location & Proximity Marketing

Major Retailers are now Testing & Deploying iBeacons for Holiday Season.


UPDATED: Jan, 2014

Any questions, email tristian@indoorlbs.com
This market report from IndoorLBS, "Rise of the iBeacons - The Micro Location & Proximity Revolution," features over 40 companies involved with Bluetooth Low Energy (BLE), iBeacons, and Apple. 

iBeacons are not hype! The silent revolution has already began: Apple has been embedding Bluetooth Low Energy in its devices since iPhone 4s and third-generation iPad. And since iOS7 release, Apple has released iBeacon API. In 2013, over 250M Bluetooth Smart accessories are expected to ship. By 2016, this is expected to reach over a billion. This is a market that is already opening up doors for new kinds of innovation and makes apps smarter. These Bluetooth-enabled devices will interact with iOS7 devices, and some Android devices.

Over 40 companies featured that are working with Apple and Bluetooth Low Energy to enable next-generation of indoor location and proximity services. Case studies include retailers and venue owners that are already testing iBeacons for 2014 rollouts!

Table of Contents
1. Intro
iBeacons and Indoor Mapping
Verticals and Applications
Consumer Privacy - NRF, Privacy Forum
Current Testbeds & Trials with iBeacons
Hype or Really Happening
2. BLE
What is Bluetooth Low Energy
iBeacons and iBeacon API
Cost vs ROI
Apple Strategy
Indoor Mapping & Navigation
Mobile Payments
BLE: iOS vs Android
3. Companies 
3.1 Company 1
3.49 Company