June 3, 2013
ShopperTrak, a provider of retail foot-traffic metrics and indoor location analytics for over 60,000 locations in 90 countries for big box retailers and malls, announced today the acquisition of RapidBlue Solutions, a European provider of retail data and analytics. RapidBlue uses RF technology to collect anonymous shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses. Combined with its recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics, and enables retailers to understand their world:
- Shopper behavior information for retailers, brands and commercial property owners
- Discover how, where and when your shoppers are moving
- Understand consumers and how to influence behavior in any environment
More in our report,
here.
ShopperTrak, a provider of retail foot-traffic metrics and indoor location analytics for over 60,000 locations in 90 countries for big box retailers and malls, announced today the acquisition of RapidBlue Solutions, a European provider of retail data and analytics. RapidBlue uses RF technology to collect anonymous shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses. Combined with its recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics, and enables retailers to understand their world: