May 30, 2013
Today, SOLOMO Technologies received
$1.7M (Series A) to expand their indoor location analytics platform for retailers about their visitors and personalized location-based services
and offers to mobile shoppers. The SOLOMO platform leverages Wi-Fi indoor location technologies
from Cisco's Mobility Services Engine (MSE). The advantage here users don't need a specific app, just have their WiFi enabled.
Just a week ago, LoyalBlocks, a provider of
Back in Feb, Euclid Analytics, who are the "Google Analytics for the physical world" received $17.3M funding round. Euclid is trying to recreate the clickstream for the real world. The team includes one of the
founders of Google Analytics and a founding member of people-counter
technology company ShopperTrak. Euclid installs sensors in retailers’ locations that can measure how
many people walked by a store, how many walked in and for how long they
stayed based on when their smartphones emit a kind of radar searching
for wireless Internet signals. Similar to the SOLOMO-Cisco solution, someone doesn't have to actually have an app or connect to a store’s WiFi network for
Euclid to recognize their device’s unique identifier (specifically its
MAC address), which lets the Euclid track the device’s movement as it
pings for WiFi within range.
And, last year, Cisco acquired an indoor location analytics start-up
ThinkSmart Technologies that delivers location
data analysis using Wi-Fi technology and provides advanced customer movement
analytics using data from existing wifi infrastructure and smartphones
(no app required on the smartphone).
More on these companies and technologies in our report here.