A recent Deloitte study (click here to download the pdf) shows that smartphones currently influence 5% of annual retail store sales, translating into $159 billion in forecasted sales for 2012 and will grow to represent 19% of total store sales by 2016, amounting to $689 billion in mobile-influenced sales. By comparison, direct mobile commerce sales will pass the $30 billion mark by that time, according to Forrester. In addition, the study shows:
- 48% of all U.S. consumers already own a smartphone, and that number is rising fast.
- 58% of consumers who own a smartphone have used it for store-related shopping.
- 50% percent of smartphone users say their phones have influenced their decision to purchase an item in a store, mainly happening at or near the point of purchase.
- 37% of smartphone users who used a smartphone on their last shopping trip utilized a third-party mobile shopping application (i.e., Amazon Price Check, Google Shopper, ShopSavvy) and 34% used a retailer’s mobile application (i.e., Walgreens, Home Depot)
- Once consumers start using their smartphones for shopping they tend to use them a lot — typically for 50-60% of their store shopping trips
Below we show what indoor location solutions retailers can deploy to take proactive actions to reduce the outside threat and start using mobile to their advantage:
aisle411 can help retain control of the customer experience and proactively support what info consumers have access to at each stage of the shopping process, i.e., recipes, product search, aisle-level indoor maps to show where product is inside the store. Walgreens and others are already using this solution.
For more details on the above solutions and others, see our Market Report here. Go mobile and help insulate your customers from outside influences and boost in-store conversion rates now!