Also recently, Facebook and Wal-Mart met to help and support each other with testing new and innovative products and technologies to reach Wal-Mart customers, specifically the 17 million fans on Wal-Mart's Facebook page. Expanding its reach online is key for Wal-Mart as shoppers increasingly shop on their mobiles. Both Facebook and Wal-Mart may want to pay attention to this study.
Specifically, the study shows:
- 81% of consumers were comfortable with stores using info about past purchases to give them coupons tailored to their shopping needs.
- Only 33% of respondents were comfortable with Facebook using profile information to target ads.
- 50% of US adults age 18-34 say they are comfortable with their location being used to send them offers for nearby stores.
- 27% of respondents aged 55 and over were comfortable receiving ads based on their location.