But that's not all! The new indoor maps for CES even feature booth-to-booth navigation to help you find your way around. Now that's the "WOW factor".
Given the frequent dearth of wireless connectivity inside most of Vegas' locales, the entire showroom floor has be en indexed, and you can even cache the area for offline use. This is a nice way for Google to show you all you need is an Android device with Google Maps v.6 and you should be good to go!
Want to compete with Google? There are other vendors showcasing their own indoor map solution at CES. Contact me at firstname.lastname@example.org for details.