Friday, September 2, 2011

IndoorLBS Speaking & Moderating at the Indoor Location Symposium

Indoor Location Symposium

Day 1: Market Analysis Briefing
With the evolution of smartphones and their converged platforms, should we expect a change in advertising initiation and behavior within the indoor environment
● Market size for content based location services within the enterprise ● (excluding advertising)
● Indoor advertising market - location based
● Distribution of mobile advertising by location: Outdoor VS. Indoor ● and trends
● Advertising content for the indoor segment

Day 2: Indoor Location Based Advertising - Panel
A summary discussion on the different aspects of advertising based on IDL ● Technology and accuracy requirements
● Revenue income models
● Is location based push marketing effective or too intrusive
● Operators or Enterprise managed IDL advertising applications

Mr. Tristian Lacroix, VP Business Development, Indoor LBS (Moderator)
Mr. Bhavin Shah, VP Marketing and Business Development - Polaris Wireless
Mr. Ankit Agarwal, CEO - Micello
Mr. Kamal Garg, Sr. Manager Business Development - CNS - Sprint
Mr. John Bollen, VP of IT Strategy and Business Engagement - MGM Resorts

See full agenda here