Wednesday, May 11, 2011

Point Inside Announces Mobile Shopping Platform - Interact™

Retailers can engage shoppers along every step of the shopping process.

A new mobile shopping platform for retailers to engage shoppers along every step of the shopping process. Retailers can now gain a greater understanding of their customers that starts with the buying-intent expressed in the shopping list through an understanding of exactly where the customer is within the store. By using Point Inside's patent-pending micro-location technologies along with the integrated Engagement Engine™, retailers can deliver highly relevant and location-aware messages to customers. These messages can be advertisements, special offers, coupons, and promotions to help customers make the best purchase decisions.

Key capabilities of the Point Inside Interact platform include:
Engagement Engine for sending personalized messages to enhance customers' shopping experience, including micro-location-aware communications.
Micro-location that understands where your customer is at any time, including their exact position within the store.
Indoor mapping based upon interactive and dynamic maps of mall and in-store locations.
Analytics to help understand where your customers spend their time, including heat maps of where they are in the store.

Point Inside has transformed the shopping experience by enabling retailers to engage proactively with customers through their smartphones at every point along the purchase path. Mobile apps driven by the Point Inside Interact™ platform increase sales, loyalty and customer satisfaction from initial research and product discovery to the creation of shopping lists and in-store activities. This new level of customer engagement is made possible through Point Inside's patent-pending technologies in indoor mapping, micro-location services and customer engagement. Apps using Point Inside Interact include Meijer Stores’ Find-it and General Growth Properties’ The Club Shopping Mall Guide.

Point Inside also offers consumers a free mobile application, Point Inside Maps for Airports and Malls, on iOS and Android devices. Users can quickly find stores, gates, kiosks, restrooms, elevators, escalators, and other guest services in over 900 malls and airports.