Nokia announced the start of a public trial in its homeland, Finland, trial that will test consumer response to what’s presented as “an indoor mapping and information service”.
Launched in Kamppi, one of Helsinki’s largest shopping centers, the service provides customers, via their mobile phones, with indoor maps that can be easily searched for showing the location of their preferred shops and restaurants.
Also, you can get info about the shopping center itself, plus details on opening hours, discount vouchers and so on.
To test Nokia’s new LBS trial, you must access http://kamppi.nokia.mobi from your mobile phone. And, of course, you must be inside the Kamppi Shopping Center.
“With this trial Nokia Research Center is making indoor location based services easy and accessible to shoppers with a web browser on their phone. By combining location information with promotions from the Kamppi retailers we aim to provide a compelling mobile offering. Later this year we plan to extend the trial to bring more customized information to the user,” declared Hannu Kauppinen Head of Business Validation, Nokia Research Center.
Nokia today announces a public trial at
The Kamppi indoor mobile service currently provides information about the shopping center, indoor maps which can be searched to pinpoint the location of shops or restaurants, as well as relevant retail information such as opening hours and discount vouchers. Anyone inside the shopping center can access the service by going to http://kamppi.nokia.mobi using the web browser on their mobile device. This service is being launched at the start of
“With this trial
“As the largest shopping center in central